Search engine optimization bible /
Saved in:
| Author / Creator: | Ledford, Jerri L. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Indianapolis, IN : Wiley Pub., c2009. |
| Description: | 1 online resource. |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7999754 |
Table of Contents:
- Introduction
- Part I. Understanding SEO
- Chapter 1. Search Engine Basics
- Chapter 2. The Theory of Long Tail Search
- Chapter 3. Creating anSEO Plan
- Part II. SEO Strategies
- Chapter 4. BuildingYour Site for SEO
- Chapter 5. Keywords andYourWebSite
- Chapter 6. Pay-per-Click and SEO
- Chapter 7. Maximizing Pay-per-Click Strategies
- Chapter 8. Increasing Keyword Success
- Chapter 9. Understanding and UsingCampaign Targeting
- Chapter 10. Managing Keyword and Pay-per-Click Campaigns
- Chapter 11. Keyword Tools and Services
- Chapter 12. Tagging Your Web Site
- Chapter 13. The Content Piece of thePuzzle
- Chapter 14. UsingC ommunities to Improve SEO
- Chapter 15. Understanding the Role of Links and Linking
- Part III. Optimizing Search Strategies
- Chapter 16. Adding Your Site to Directories
- Chapter 17. Pay-for-Inclusion Services
- Chapter 18. Robots, Spiders, and Crawlers
- Chapter 19. The Truth About SEO Spam
- Chapter 20. Adding Social-Media Optimization
- Chapter 21. Mobile Search Engine Optimization
- Chapter 22. Monetizing Traffic As an SEO Strategy
- Chapter 23. Plugging into SEO
- Part IV. Maintaining SEO
- Chapter 25. SEO Beyond the Launch
- Chapter 26. Analyzing Success
- Part V. Appendices
- Appendix A. Optimization for Major Search Engines
- Appendix B. Industry Interviews
- Appendix C. SEO Software, Tools, and Resources
- Appendix D. Worksheets
- Glossary
- Index
