Getting to plan B : breaking through to a better business model /

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Bibliographic Details
Author / Creator:	Mullins, John W. (John Walker)
Imprint:	Boston, Mass. : Harvard Business Press, c2009.
Description:	xiii, 249 p. : ill. ; 24 cm.
Language:	English
Subject:	Business planning. New business enterprises. Entrepreneurship. Business planning. Entrepreneurship. New business enterprises.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7793629

Hidden Bibliographic Details
Other authors / contributors:	Komisar, Randy, 1954-
ISBN:	9781422126691 (hardcover : alk. paper) 1422126692 (hardcover : alk. paper)
Notes:	Includes bibliographical references and index.

Table of Contents:

Preface
Introduction
Chapter 1. Don't Reinvent the Wheel, Make It Better: Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B
Chapter 2. Guiding Your Flight Progress: The Power of Dashboards
Chapter 3. Air, Food, and Water: Your Revenue Model
Chapter 4. Avoiding Rocks and Hard Places: Your Gross Margin Model
Chapter 5. Trimming the Fat: Your Operating Model
Chapter 6. Cash Is King: Your Working Capital Model
Chapter 7. It Takes Money to Make Money: Your Investment Model
Chapter 8. Can You Balance a One-Legged Stool?: Multidimensional Business Models
Chapter 9. Getting Started on Discovering Your Plan B
Notes
Acknowledgments
Index
About the Authors

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