Getting to plan B : breaking through to a better business model /

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Bibliographic Details
Author / Creator:Mullins, John W. (John Walker)
Imprint:Boston, Mass. : Harvard Business Press, c2009.
Description:xiii, 249 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7793629
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Other authors / contributors:Komisar, Randy, 1954-
ISBN:9781422126691 (hardcover : alk. paper)
1422126692 (hardcover : alk. paper)
Notes:Includes bibliographical references and index.

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