APA (7th ed.) Citation

Mullins, J. W., & Komisar, R. (2009). Getting to plan B: Breaking through to a better business model. Harvard Business Press.

Chicago Style (17th ed.) Citation

Mullins, John W., and Randy Komisar. Getting to Plan B: Breaking Through to a Better Business Model. Boston, Mass.: Harvard Business Press, 2009.

MLA (8th ed.) Citation

Mullins, John W., and Randy Komisar. Getting to Plan B: Breaking Through to a Better Business Model. Harvard Business Press, 2009.