Coming soon : film trailers and the selling of Hollywood technology /

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Bibliographic Details
Author / Creator:Johnston, Keith M., 1973-
Imprint:Jefferson, N.C. : McFarland, c2009.
Description:ix, 218 p. : ill. ; 23 cm.
Subject:Film trailers.
Advertising -- Motion pictures.
Advertising -- Motion pictures.
Film trailers.
Film trailers.
Format: Print Book
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Hidden Bibliographic Details
ISBN:9780786444328 (softcover : alk. paper)
0786444320 (softcover : alk. paper)
Notes:Includes bibliographical references and index.
Summary:"This book demonstrates how the trailer has educated audiences in new film technologies, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, Internet, and iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era"--Provided by publisher.