Advertising & marketing in rural India : language, culture, and communication /

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Bibliographic Details
Author / Creator:Bhatia, Tej K.
Edition:2nd ed.
Imprint:New Delhi : Macmillan India, 2007.
Description:xxvii, 327 p. : chiefly col. ill. ; 25 cm.
Language:English
Subject:Advertising -- India.
Advertising -- Language.
Marketing -- India.
Communication in marketing -- India.
Advertising.
Advertising -- Language.
Communication in marketing.
Marketing.
India.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7714865
Hidden Bibliographic Details
Varying Form of Title:Advertising and marketing in rural India
ISBN:9780230633896
0230633897
Notes:Includes bibliographical references (p. [297]-312) and index.

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