Advertising & marketing in rural India : language, culture, and communication /
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Author / Creator: | Bhatia, Tej K. |
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Edition: | 2nd ed. |
Imprint: | New Delhi : Macmillan India, 2007. |
Description: | xxvii, 327 p. : chiefly col. ill. ; 25 cm. |
Language: | English |
Subject: | Advertising -- India. Advertising -- Language. Marketing -- India. Communication in marketing -- India. Advertising. Advertising -- Language. Communication in marketing. Marketing. India. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7714865 |
Varying Form of Title: | Advertising and marketing in rural India |
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ISBN: | 9780230633896 0230633897 |
Notes: | Includes bibliographical references (p. [297]-312) and index. |
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