Advertising & marketing in rural India : language, culture, and communication /
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Author / Creator: | Bhatia, Tej K. |
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Edition: | 2nd ed. |
Imprint: | New Delhi : Macmillan India, 2007. |
Description: | xxvii, 327 p. : chiefly col. ill. ; 25 cm. |
Language: | English |
Subject: | Advertising -- India. Advertising -- Language. Marketing -- India. Communication in marketing -- India. Advertising. Advertising -- Language. Communication in marketing. Marketing. India. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7714865 |
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100 | 1 | |a Bhatia, Tej K. |0 http://id.loc.gov/authorities/names/n85103743 |1 http://viaf.org/viaf/79063824 | |
245 | 1 | 0 | |a Advertising & marketing in rural India : |b language, culture, and communication / |c Tej K. Bhatia. |
246 | 3 | |a Advertising and marketing in rural India | |
250 | |a 2nd ed. | ||
260 | |a New Delhi : |b Macmillan India, |c 2007. | ||
300 | |a xxvii, 327 p. : |b chiefly col. ill. ; |c 25 cm. | ||
336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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504 | |a Includes bibliographical references (p. [297]-312) and index. | ||
650 | 0 | |a Advertising |z India. | |
650 | 0 | |a Advertising |x Language. |0 http://id.loc.gov/authorities/subjects/sh2007100689 | |
650 | 0 | |a Marketing |z India. |0 http://id.loc.gov/authorities/subjects/sh2010100733 | |
650 | 0 | |a Communication in marketing |z India. | |
650 | 7 | |a Advertising. |2 fast |0 http://id.worldcat.org/fast/fst00797511 | |
650 | 7 | |a Advertising |x Language. |2 fast |0 http://id.worldcat.org/fast/fst00797675 | |
650 | 7 | |a Communication in marketing. |2 fast |0 http://id.worldcat.org/fast/fst00870196 | |
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