Advertising & marketing in rural India : language, culture, and communication /

Advertising & marketing in rural India : language, culture, and communication /

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Bibliographic Details
Author / Creator:	Bhatia, Tej K.
Edition:	2nd ed.
Imprint:	New Delhi : Macmillan India, 2007.
Description:	xxvii, 327 p. : chiefly col. ill. ; 25 cm.
Language:	English
Subject:	Advertising -- India. Advertising -- Language. Marketing -- India. Communication in marketing -- India. Advertising. Advertising -- Language. Communication in marketing. Marketing. India.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7714865

Hidden Bibliographic Details
Varying Form of Title:	Advertising and marketing in rural India
ISBN:	9780230633896 0230633897
Notes:	Includes bibliographical references (p. [297]-312) and index.

Description
Physical Description:	xxvii, 327 p. : chiefly col. ill. ; 25 cm.
Bibliography:	Includes bibliographical references (p. [297]-312) and index.
ISBN:	9780230633896 0230633897