Harvard business review on sales and selling.

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Bibliographic Details
Imprint:Boston, Mass. : Harvard Business Press, c2008.
Description:vii, 200 p. : ill. ; 21 cm.
Language:English
Series:The Business review paperback series
Harvard business review paperback series.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7699401
Hidden Bibliographic Details
Other uniform titles:Harvard business review.
ISBN:9781422145913 (pbk.)
1422145913 (pbk.)
Notes:"Ideas with impact"--Cover.
Includes bibliographical references and index.
Summary:This title shows how to develop and sustain a low-pressure sales force to truly master the 'soft sell'. It also shows how to determine who really wants to buy, and how to pitch to the real decision makers.

MARC

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