Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /

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Bibliographic Details
Author / Creator:	Fifield, Paul.
Imprint:	Amsterdam ; London : Elsevier Butterworth-Heinemann, c2008.
Description:	xxviii, 599 p. : ill. ; 25 cm.
Language:	English
Subject:	Marketing -- Management. Marketing -- Planning. Strategic planning. Marketing -- Management. Marketing -- Planning. Strategic planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7643821

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ISBN:	9780750686310 (pbk.) 0750686316 (pbk.)
Notes:	Includes index.
Summary:	This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.13 .F54 2008
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian