Internet, mail, and mixed-mode surveys : the tailored design method.

Internet, mail, and mixed-mode surveys : the tailored design method.

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Bibliographic Details
Author / Creator:	Dillman, Don A., 1941-
Edition:	3rd ed. / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.
Imprint:	Hoboken, N.J. : Wiley & Sons, c2009.
Description:	xii, 499 p. : ill. ; 25 cm.
Language:	English
Subject:	Social surveys. Questionnaires. Questionnaires. Social surveys.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7542975

Hidden Bibliographic Details
Other uniform titles:	Smyth, Jolene D. Christian, Leah Melani. Dillman, Don A., 1941- Mail and internet surveys.
ISBN:	9780471698685 (cloth) 0471698687 (cloth)
Notes:	Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007. Includes bibliographical references (p. 458-475) and index.

Table of Contents:

Preface
1. Turbulent Times for Survey Methodology
2. The Tailored Design Method
3. Coverage and Sampling
4. The Basics of Crafting Good Questions
5. Constructing Open- and Closed-Ended Questions
6. From Questions to a Questionnaire
7. Implementation Procedures
8. When More than One Survey Mode Is Needed
9. Longitudinal and Internet Panel Surveys
10. Customer Feedback Surveys and Alternative Delivery Technologies
11. Effects of Sponsorship and the Data Collection Organization
12. Surveying Businesses and Other Establishments
13. Coping with Uncertainty
References
Index