RFID : improving the customer experience : one-to-one marketing in real time /

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Bibliographic Details
Author / Creator:Brazeal, Mickey.
Imprint:Ithaca, NY : Paramount Market Publishing, c2009.
Description:vii, 264 p. ; 23 cm.
Language:English
Subject:Relationship marketing -- Data processing.
Product management -- Data processing.
Radio frequency identification systems.
Customer relations -- Technological innovations.
Marketing -- Technological innovations.
Marketing -- Technological innovations.
Product management -- Data processing.
Radio frequency identification systems.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7538982
Hidden Bibliographic Details
Varying Form of Title:Radio frequency identification
ISBN:9780980174533 (pbk.)
0980174538 (pbk.)
Notes:Includes bibliographical references (p. 250-255) and index.
committed to retain 20170930 20421213 HathiTrust
Other form:Online version: Brazeal, Mickey. RFID. Ithaca, NY : Paramount Market Publishing, c2009
Description
Summary:Most companies think of RFID (radio frequency identification) as a boon to supply-chain management. But author Mickey Brazeal sees it as a way to improve your customers¿ experience and your bottom line at a time when consumers are demanding better service. From product and food safety to cutting the costs of health care and bringing point of sale to the shopping cart, Brazeal explains how RFID will improve the customer experience, while introducing efficiencies to the marketplace. Brazeal tackles the subject of privacy head on with a chapter that discusses how companies can use RFID to benefit customers while still respecting their privacy. The future of RFID is limitless. With many examples and "what ifs," Brazeal challenges his readers to think about how RFID can improve the customer experience in countless ways. The book includes an appendix to help the uninitiated learn how RFID works and a detailed bibliography for further reading.
Physical Description:vii, 264 p. ; 23 cm.
Bibliography:Includes bibliographical references (p. 250-255) and index.
ISBN:9780980174533 (pbk.)
0980174538 (pbk.)