Harry Potter : the story of a global business phenomenon /

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Bibliographic Details
Author / Creator:Gunelius, Susan M.
Imprint:Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Description:xix, 194 p. : ill. ; 24 cm.
Language:English
Subject:Potter, Harry -- (Fictitious character)
Branding (Marketing)
Brand name products.
Potter, Harry (Fictitious character)
Brand name products.
Branding (Marketing)
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7246218
Hidden Bibliographic Details
ISBN:023020323X (alk. paper)
9780230203235 (alk. paper)
Notes:Includes bibliographical references (p. 164-180) and index.
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