Harry Potter : the story of a global business phenomenon /

Saved in:
Bibliographic Details
Author / Creator:Gunelius, Susan M.
Imprint:Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Description:xix, 194 p. : ill. ; 24 cm.
Language:English
Subject:Potter, Harry -- (Fictitious character)
Branding (Marketing)
Brand name products.
Potter, Harry (Fictitious character)
Brand name products.
Branding (Marketing)
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7246218
Hidden Bibliographic Details
ISBN:023020323X (alk. paper)
9780230203235 (alk. paper)
Notes:Includes bibliographical references (p. 164-180) and index.
Description
Summary:The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Physical Description:xix, 194 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 164-180) and index.
ISBN:023020323X (alk. paper)
9780230203235 (alk. paper)