Bibliographic Details

Harry Potter : the story of a global business phenomenon / Susan Gunelius.

Author / Creator Gunelius, Susan M.
Imprint Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Description xix, 194 p. : ill. ; 24 cm.
Language English
Subject Potter, Harry (Fictitious character)
Branding (Marketing)
Brand name products.
Potter, Harry (Fictitious character)
Brand name products.
Branding (Marketing)
Format E-Resource, Print, Book
URL for this record http://pi.lib.uchicago.edu/1001/cat/bib/7246218
ISBN 023020323X (alk. paper)
9780230203235 (alk. paper)
Notes Includes bibliographical references (p. 164-180) and index.

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Call Number: HF5415.1255 .G86 2008

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