Managing and marketing radical innovations : marketing new technology /
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Author / Creator: | Sandberg, Birgitta. |
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Imprint: | London ; New York : Routledge, 2008. |
Description: | xiv, 271 p. : ill. ; 25 cm. |
Language: | English |
Series: | Routledge studies in innovation, organization and technology ; 8 |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7133277 |
ISBN: | 9780415433075 (hbk.) 041543307X (hbk.) 9780203930489 (eb) 0203930487 (eb) |
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Notes: | Includes bibliographical references (p. [244]-265) and index. |
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