Managing and marketing radical innovations : marketing new technology /

Managing and marketing radical innovations : marketing new technology /

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Bibliographic Details
Author / Creator:	Sandberg, Birgitta.
Imprint:	London ; New York : Routledge, 2008.
Description:	xiv, 271 p. : ill. ; 25 cm.
Language:	English
Series:	Routledge studies in innovation, organization and technology ; 8
Subject:	Technological innovations -- Marketing. Technological innovations -- Management. New products. New products. Technological innovations -- Management. Technological innovations -- Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7133277

Hidden Bibliographic Details
ISBN:	9780415433075 (hbk.) 041543307X (hbk.) 9780203930489 (eb) 0203930487 (eb)
Notes:	Includes bibliographical references (p. [244]-265) and index.

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Call Number:	HD45 .S272 2008
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