Managing and marketing radical innovations : marketing new technology /

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Bibliographic Details
Author / Creator:Sandberg, Birgitta.
Imprint:London ; New York : Routledge, 2008.
Description:xiv, 271 p. : ill. ; 25 cm.
Series:Routledge studies in innovation, organization and technology ; 8
Subject:Technological innovations -- Marketing.
Technological innovations -- Management.
New products.
New products.
Technological innovations -- Management.
Technological innovations -- Marketing.
Format: Print Book
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ISBN:9780415433075 (hbk.)
041543307X (hbk.)
9780203930489 (eb)
0203930487 (eb)
Notes:Includes bibliographical references (p. [244]-265) and index.

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Call Number: HD45 .S272 2008
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian