Mobile advertising : supercharge your brand in the exploding wireless market /
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| Author / Creator: | Sharma, Chetan. |
|---|---|
| Imprint: | Hoboken : John Wiley & Sons, c2008. |
| Description: | xxvii, 404 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6830443 |
Table of Contents:
- Foreword
- Preface
- In Gratitude
- About the Authors
- 1. A Brief History of Advertising
- 2. A Digital Revolution
- 3. A Five-Points Framework
- 4. Introduction to Mobile Advertising
- 5. Challenges and Accelerators for Mobile Advertising
- 6. Mobile Advertising Models
- 7. Case Studies from around the World
- 8. Technology-The Lifeblood of Digital Advertising
- 9. What Comes Next?
- 10. Perspectives
- 11. Conclusion and Recommendations
- Index
