How she does it : how women entrepreneurs are changing the rules of business success /

Saved in:
Bibliographic Details
Author / Creator:Heffernan, Margaret, 1955-
Imprint:New York : Viking, 2007.
Description:xiii, 274 p. ; 22 cm.
Language:English
Subject:Businesswomen.
Women-owned business enterprises.
Femmes chefs d'entreprise.
Femmes d'affaires.
Entreprises appartenant à des femmes.
Businesswomen.
Women-owned business enterprises.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6825321
Hidden Bibliographic Details
ISBN:0670038237
9780670038237
Notes:Includes bibliographical references (p. [257]-260) and index.
Table of Contents:
  • Introduction
  • Part I. Fire in the Belly, Skin in the Game
  • 1. The Need to Achieve
  • 2. Zeitgeist
  • 3. Niche Is Nice (and Margins Are Marvelous)
  • Part 2. It Ain't What We Do, It's the Way That We Do It
  • 4. The Value of Values
  • 5. The Power of People
  • 6. Leadership as Orchestration
  • 7. Customer Love
  • 8. Improvisation
  • 9. Help!
  • 10. Staying Power
  • 11. Money Isn't Everything
  • Part 3. The Only Failure Is Not to Try
  • 12. M & A: Marriage and Acclimatization
  • 13. Birth of a Saleswoman
  • 14. The New Norm
  • Appendix
  • Notes
  • Bibliography
  • Acknowledgments
  • Index