The glittering silver market : the rise of elderly consumers in Asia /

The glittering silver market : the rise of elderly consumers in Asia /

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Bibliographic Details
Author / Creator:	Wong, Yuwa, 1952-
Imprint:	Singapore ; Hoboken, NJ ; Chichester, England : John Wiley & Sons (Asia), 2007.
Description:	ix, 166 p. : ill. ; 21 cm.
Language:	English
Subject:	Older consumers -- Asia. Target marketing -- Asia. Market segmentation -- Asia. Market segmentation. Older consumers. Target marketing. Asia.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6824333

Hidden Bibliographic Details
ISBN:	0470822074 (pbk.) 9780470822074 (pbk.)
Notes:	Includes bibliographical references (p. 159-162) and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.33.A78 W66 2007
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