Marketing research : marketing engineering applications /
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| Author / Creator: | Lilien, Gary L., 1946- |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Upper Saddle River, NJ : Prentice Hall, c2003. |
| Description: | 39 p. : ill. ; 28 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6661668 |
Table of Contents:
- 1. Conglomerate's New PDA Case
- Software: Needs-based Segmentation Using Cluster Analysis
- 2. Bookbinder's Book Club Case
- Software: Sing Regression and Multinominal Logit Analysis for Targeting
- 3. Positioning the Infiniti G20 Case
- Product Positioning Using Perceptual Mapping
- 4. Forte Hotel Design Case
- Software: Product Design Using Conjoint Analysis
- 5. ICI Americas R&D Project Selection Case
- Software: Making Decisions Under Uncertainty Using Decision Trees (TreeAge)
- 6. J&J Family Video Case
- Software: Retail Site Location Using Geodemographic Data and Models (ScanUs)
- 7. MassMart Inc
- Case
- Software: Promotional Analysis Using Scanner Panel Data and Multinomial Logit Analysis
