Bibliographic Details

This means this, this means that : a user's guide to semiotics / Sean Hall.

Author / Creator Hall, Sean.
Imprint London : L. King Pub., 2007.
Description 176 p. : ill. (chiefly col.) ; 26 cm.
Language English
Subject Semiotics.
Signs and symbols.
Semiotik.
Semiotics.
Signs and symbols.
Format Print, Book
URL for this record http://pi.lib.uchicago.edu/1001/cat/bib/6643938
ISBN 9781856695213 (pbk.)
1856695212 (pbk.)
Notes Includes bibliographical references (p. 174-175).
Summary From the Publisher: Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
Other form Online version: Hall, Sean. This means this, this means that. London : L. King Pub., 2007

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Call Number: P99 .H35 2007

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