Building your business plan : a step-by-step approach /

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Bibliographic Details
Author / Creator:McLaughlin, Harold J. (Harold Joseph), 1932-
Imprint:New York : Wiley, c1985.
Description:xi, 297 p. : ill. ; 24 cm.
Series:Small business management series 0737-7290
Subject:Business planning
Business planning.
Format: Print Book
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ISBN:0471883581 : $24.95 (est.)
Notes:"A Ronald Press publication."
Includes index.
Bibliography: p. 289-290.
Table of Contents:
  • Company Organization and Product Service Definition
  • A Summary
  • Index
  • Market Analysis and Market Planning: An Essential Requirement
  • Revenue Distribution
  • Allocating Income and Outgo for Maximum Profit
  • Competitive Data Sources and How to Evaluate Your Information
  • Examples of Competitive Successes and Failures
  • Department Plans
  • Financial Reports
  • Putting it All Together