Marketing research: management and methods
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Author / Creator: | Wentz, Walter B. |
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Imprint: | New York, Harper & Row [1972] |
Description: | xii, 590 p. illus. 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/65793 |
ISBN: | 0060470070 |
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Notes: | Includes bibliographies. |
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