Marketing research: management and methods
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| Author / Creator: | Wentz, Walter B. |
|---|---|
| Imprint: | New York, Harper & Row [1972] |
| Description: | xii, 590 p. illus. 24 cm. |
| Language: | English |
| Subject: | Marketing research Marketing research -- Statistical methods. Marketing research. Marketing research -- Statistical methods. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/65793 |