Marketing research: management and methods

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Bibliographic Details
Author / Creator:Wentz, Walter B.
Imprint:New York, Harper & Row [1972]
Description:xii, 590 p. illus. 24 cm.
Language:English
Subject:Marketing research
Marketing research -- Statistical methods.
Marketing research.
Marketing research -- Statistical methods.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/65793
Hidden Bibliographic Details
ISBN:0060470070
Notes:Includes bibliographies.
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