APA (7th ed.) Citation

Wentz, W. B. (1972). Marketing research: Management and methods. Harper & Row.

Chicago Style (17th ed.) Citation

Wentz, Walter B. Marketing Research: Management and Methods. New York: Harper & Row, 1972.

MLA (8th ed.) Citation

Wentz, Walter B. Marketing Research: Management and Methods. Harper & Row, 1972.