Marketing research : methodological foundations /
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| Author / Creator: | Churchill, Gilbert A. |
|---|---|
| Edition: | 8th ed. |
| Imprint: | Fort Worth : Harcourt College Publishers, c2002. |
| Description: | xxvi, 1006 p. : ill. ; 26 cm. |
| Language: | English |
| Series: | The Harcourt series in marketing |
| Subject: | Marketing research. Marketing -- Recherche. Marketing research. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6420308 |