Marketing research : methodological foundations /
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Author / Creator: | Churchill, Gilbert A. |
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Edition: | 8th ed. |
Imprint: | Fort Worth : Harcourt College Publishers, c2002. |
Description: | xxvi, 1006 p. : ill. ; 26 cm. |
Language: | English |
Series: | The Harcourt series in marketing |
Subject: | Marketing research. Marketing -- Recherche. Marketing research. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6420308 |
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245 | 1 | 0 | |a Marketing research : |b methodological foundations / |c Gilbert A. Churchill, Jr., Dawn Iacobucci. |
250 | |a 8th ed. | ||
260 | |a Fort Worth : |b Harcourt College Publishers, |c c2002. | ||
300 | |a xxvi, 1006 p. : |b ill. ; |c 26 cm. | ||
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440 | 4 | |a The Harcourt series in marketing | |
504 | |a Includes bibliographical references and indexes. | ||
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700 | 1 | |a Iacobucci, Dawn. |0 http://id.loc.gov/authorities/names/n96040322 |1 http://viaf.org/viaf/164127881 | |
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