Marketing research : methodological foundations /

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Bibliographic Details
Author / Creator:Churchill, Gilbert A.
Edition:8th ed.
Imprint:Fort Worth : Harcourt College Publishers, c2002.
Description:xxvi, 1006 p. : ill. ; 26 cm.
Language:English
Series:The Harcourt series in marketing
Subject:Marketing research.
Marketing -- Recherche.
Marketing research.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6420308
Hidden Bibliographic Details
Other authors / contributors:Iacobucci, Dawn.
ISBN:0030331013
9780030331015
Notes:Includes bibliographical references and indexes.
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