Marketing research : methodological foundations /
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| Author / Creator: | Churchill, Gilbert A. |
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| Edition: | 8th ed. |
| Imprint: | Fort Worth : Harcourt College Publishers, c2002. |
| Description: | xxvi, 1006 p. : ill. ; 26 cm. |
| Language: | English |
| Series: | The Harcourt series in marketing |
| Subject: | Marketing research. Marketing -- Recherche. Marketing research. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6420308 |
| Summary: | This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses. |
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| Physical Description: | xxvi, 1006 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030331013 9780030331015 |