Marketing research : methodological foundations /

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Bibliographic Details
Author / Creator:Churchill, Gilbert A.
Edition:8th ed.
Imprint:Fort Worth : Harcourt College Publishers, c2002.
Description:xxvi, 1006 p. : ill. ; 26 cm.
Series:The Harcourt series in marketing
Subject:Marketing research.
Marketing -- Recherche.
Marketing research.
Format: Print Book
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Other authors / contributors:Iacobucci, Dawn.
Notes:Includes bibliographical references and indexes.
Summary:This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
Physical Description:xxvi, 1006 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and indexes.