Basic marketing research : a decision-making approach /
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| Author / Creator: | Malhotra, Naresh K. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. |
| Description: | xl, 631 p. : col. ill. ; 29 cm. |
| Language: | English |
| Subject: | Marketing research. Marketing research. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6420306 |