Basic marketing research : a decision-making approach /

Basic marketing research : a decision-making approach /

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Bibliographic Details
Author / Creator:	Malhotra, Naresh K.
Edition:	2nd ed.
Imprint:	Upper Saddle River, NJ : Pearson/Prentice Hall, 2006.
Description:	xl, 631 p. : col. ill. ; 29 cm.
Language:	English
Subject:	Marketing research. Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6420306

Hidden Bibliographic Details
Other authors / contributors:	Peterson, Mark, 1956-
ISBN:	0131548654 0131525484 (CD-ROM) 0131525425 9780131525429 9780131548657
Notes:	Includes bibliographical references (p. 593-600) and indexes. committed to retain 20170930 20421213 HathiTrust

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Call Number:	HF5415.2.M288 2006
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian