Basic marketing research : a decision-making approach /
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| Author / Creator: | Malhotra, Naresh K. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. |
| Description: | xl, 631 p. : col. ill. ; 29 cm. |
| Language: | English |
| Subject: | Marketing research. Marketing research. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6420306 |
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| 100 | 1 | |a Malhotra, Naresh K. |0 http://id.loc.gov/authorities/names/n92036644 |1 http://viaf.org/viaf/180684 | |
| 245 | 1 | 0 | |a Basic marketing research : |b a decision-making approach / |c Naresh K. Malhotra, Mark Peterson. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Pearson/Prentice Hall, |c 2006. | ||
| 300 | |a xl, 631 p. : |b col. ill. ; |c 29 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 504 | |a Includes bibliographical references (p. 593-600) and indexes. | ||
| 583 | 1 | |a committed to retain |c 20170930 |d 20421213 |f HathiTrust |5 ICU | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 7 | |a Marketing research. |2 fast |0 http://id.worldcat.org/fast/fst01010284 | |
| 700 | 1 | |a Peterson, Mark, |d 1956- |0 http://id.loc.gov/authorities/names/no2003120319 |1 http://viaf.org/viaf/85289480 | |
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