Basic marketing research : a decision-making approach /
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| Author / Creator: | Malhotra, Naresh K. |
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| Edition: | 2nd ed. |
| Imprint: | Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. |
| Description: | xl, 631 p. : col. ill. ; 29 cm. |
| Language: | English |
| Subject: | Marketing research. Marketing research. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6420306 |
| Physical Description: | xl, 631 p. : col. ill. ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. 593-600) and indexes. |
| ISBN: | 0131548654 0131525484 (CD-ROM) 0131525425 9780131525429 9780131548657 |