Basic marketing research /

Basic marketing research /

Saved in:

Bibliographic Details
Author / Creator:	Churchill, Gilbert A.
Edition:	4th ed.
Imprint:	Fort Worth : Dryden Press, c2001.
Description:	xvii, 830 p. : ill. (some col.) ; 29 cm.
Language:	English
Series:	The Dryden Press series in marketing
Subject:	Marketing research. Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6379213

Hidden Bibliographic Details
Varying Form of Title:	Marketing research
ISBN:	0030211042 9780030211041
Notes:	Includes bibliographical references and index.

Description
Summary:	(from prev. ed.) This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
Physical Description:	xvii, 830 p. : ill. (some col.) ; 29 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0030211042 9780030211041