Marketing research /
Saved in:
Author / Creator: | Aaker, David A. |
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Edition: | 8th ed. |
Imprint: | New York : John Wiley & Sons, c2004. |
Description: | xvii, 774 p. : ill. ; 26 cm. |
Language: | English |
Subject: | Marketing research. Marketing. Marktonderzoek. Marketing. Marketing research. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6376710 |
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100 | 1 | |a Aaker, David A. |0 http://id.loc.gov/authorities/names/n79089154 |1 http://viaf.org/viaf/37004329 | |
245 | 1 | 0 | |a Marketing research / |c David A. Aaker, V. Kumar, George S. Day. |
250 | |a 8th ed. | ||
260 | |a New York : |b John Wiley & Sons, |c c2004. | ||
300 | |a xvii, 774 p. : |b ill. ; |c 26 cm. | ||
336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
650 | 1 | 7 | |a Marketing. |2 gtt |
650 | 1 | 7 | |a Marktonderzoek. |2 gtt |
650 | 7 | |a Marketing. |2 larpcal | |
650 | 7 | |a Marketing research. |2 fast |0 http://id.worldcat.org/fast/fst01010284 | |
700 | 1 | |a Kumar, V. |0 http://id.loc.gov/authorities/names/n85019570 |1 http://viaf.org/viaf/121411 | |
700 | 1 | |a Day, George S. |0 http://id.loc.gov/authorities/names/n79089153 |1 http://viaf.org/viaf/101595965 | |
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