Conducting online surveys /

Conducting online surveys /

Saved in:
Bibliographic Details
Author / Creator:Sue, Valerie M.
Imprint:Los Angeles : Sage Publications, c2007.
Description:xii, 194 p. : ill. ; 23 cm.
Language:English
Subject:Social surveys -- Methodology.
Internet questionnaires.
Internet surveys.
Social surveys -- Methodology.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6371739
Hidden Bibliographic Details
Other authors / contributors:Ritter, Lois A.
ISBN:1412937531 (cloth : alk. paper)
9781412937535 (cloth : alk. paper)
141293754X (pbk. : alk. paper)
9781412937542 (pbk. : alk. paper)
Notes:Includes bibliographical references (p. 185-187) and index.
Table of Contents:
  • Chapter 1. Introduction
  • What Is a Survey?
  • Why Is a Book Specific to Online Survey Research Needed?
  • When Should an Online Survey Be Used?
  • Online Survey Studies
  • Summary
  • Chapter 2. Planning The Online Survey
  • E-Mail Surveys
  • Internet/Intranet (Web Page) Surveys
  • What to Consider When Buying Survey Software and Selecting a Web Survey Host
  • Survey Objectives
  • Survey Timelines
  • Survey Research Ethics
  • Summary
  • Chapter 3. Sampling
  • Populations and Samples
  • Sampling Techniques for Internet Surveys
  • Sources of Error in Online Surveys
  • Summary
  • Chapter 4. Writing Survey Questions
  • General Considerations
  • Validity of Measurement
  • Respondent-Centered Threats to Validity
  • Question Format and Wording
  • Level of Measurement
  • Demographic Questions
  • Pretesting
  • Summary
  • Chapter 5. Designing and Developing the Survey Instrument
  • Questionnaire Design
  • Making Your Survey Accessible to Everyone
  • Ensuring That Participants Respond Only Once
  • Summary
  • Chapter 6. Conducting the Survey
  • Methods of Recruitment
  • Increasing the Response Rate
  • Thank-You Notes
  • Summary
  • Chapter 7. Processing and Analyzing the Survey Data
  • Planning for Data Analysis
  • Tracking the Surveys
  • Creating a Codebook for E-Mail Surveys
  • Data Cleaning
  • Data Transformation
  • Descriptive Statistics
  • Inferential Statistics
  • Summary
  • Chapter 8. Reporting the Survey Results
  • Preliminary Considerations
  • Format of a Survey Report
  • Oral Presentations
  • Poster Session Presentations
  • Visual Aids
  • Matching Survey Results to Type of Display
  • Distributing Results Using a Web-Based Survey Development Tool
  • Summary
  • Chapter 9. Concluding Comments
  • Opportunities and Challenges in Online Survey Research
  • Benefits of Online Surveys
  • The Future of Online Survey Research

Similar Items