The change function : why some technologies take off and others crash and burn /

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Bibliographic Details
Author / Creator:Coburn, Pip.
Imprint:New York : Portfolio, 2006.
Description:xviii, 220 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6159734
Hidden Bibliographic Details
ISBN:1591841321
9781591841326
Notes:Includes index.
Standard no.:9781591841326
Table of Contents:
  • 1. Silicon Valley, we've got a problem
  • 2. The change function
  • 3. Is the technology industry ready for change?
  • 4. Why technology fails
  • 5. Four more failures
  • 6. A future winner : flat panel display TV
  • 7. Three more future winners
  • 8. One future loser : RFID
  • 9. Three more future losers
  • 10. The change function in action
  • 11. Ten sets of questions
  • 12. What to do?