Designing and conducting survey research : a comprehensive guide /
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| Author / Creator: | Rea, Louis M. |
|---|---|
| Edition: | 3rd ed. |
| Imprint: | San Francisco : Jossey-Bass, c2005. |
| Description: | xvi, 283 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5921284 |
Table of Contents:
- Figures, Tables, Exhibits, and Worksheets
- Preface
- The Authors
- Part 1. Developing and Administering Questionnaires
- 1. An Overview of the Sample Survey Process
- 2. Designing Effective Questionnaires: Basic Guidelines
- 3. Developing Survey Questions
- 4. Utilizing Focus Groups in the Survey Research Process
- Part 2. Ensuring Scientific Accuracy
- 5. Descriptive Statistics: Measures of Central Tendency and Dispersion
- 6. The Theoretical Basis of Sampling
- 7. Confidence Intervals and Basic Hypothesis Testing
- 8. Determining the Sample Size
- 9. Selecting a Representative Sample
- Part 3. Presenting and Analyzing Survey Results
- 10. Analyzing Cross-Tabulated Data
- 11. Testing the Difference Between Means
- 12. Regression and Correlation
- 13. Preparing an Effective Final Report
- Resource A. Table of Areas of a Standard Normal Distribution
- Resource B. Glossary
- Resource C. Answers to Selected Exercises
- Bibliography
- Index
