Innovation and new product marketing /

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Bibliographic Details
Author / Creator:Midgley, David
Imprint:London : Croom Helm, c1977.
Description:296 p. : ill. ; 23 cm.
Subject:New products
Diffusion of innovations
Product management
Diffusion of innovations.
New products.
Product management.
Format: Print Book
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Hidden Bibliographic Details
ISBN:0856642606 : £9.95.
Notes:Includes indexes.
Bibliography: p. 281-290.
committed to retain 20170930 20421213 HathiTrust

Regenstein, Bookstacks

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Call Number: HD69.N4M530 1977b
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian