Space race : an inside view of the future of communications planning /

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Bibliographic Details
Author / Creator:Taylor, Jim.
Imprint:Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005.
Description:xxviii, 293 p. : ill., map ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5872742
Hidden Bibliographic Details
ISBN:0470094516 (cloth : alk. paper)
Notes:Includes bibliographical references (p. 267-269) and index.

MARC

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504 |a Includes bibliographical references (p. 267-269) and index. 
505 0 0 |g 1.  |t The space race --  |g 2.  |t Of straw and sponges --  |g 3.  |t Gravity --  |g 4.  |t Reviewing the fleet --  |g 5.  |t Life below decks --  |g 6.  |t A slow wind on the water --  |g 7.  |t The soul meter --  |g 8.  |t The dark days of data --  |g 9.  |t Antarctica --  |g 10.  |t The twin Achilles' heels --  |g 11.  |t 2020 vision --  |g 12.  |t Beyond 2020 : the ROI of snow. 
650 0 |a Communication in marketing.  |0 http://id.loc.gov/authorities/subjects/sh85029077 
650 0 |a Advertising.  |0 http://id.loc.gov/authorities/subjects/sh85001086 
650 0 |a Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85081333 
650 7 |a Advertising.  |2 fast  |0 http://id.worldcat.org/fast/fst00797511 
650 7 |a Communication in marketing.  |2 fast  |0 http://id.worldcat.org/fast/fst00870196 
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