Marketing decision making : a model-building approach /
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Author / Creator: | Lilien, Gary L., 1946- |
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Imprint: | New York : Harper & Row, c1983. |
Description: | xx, 875 p. : ill. ; 25 cm. |
Language: | English |
Subject: | Marketing -- Decision making -- Mathematical models. Marketing -- Decision making -- Mathematical models. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/582280 |
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245 | 1 | 0 | |a Marketing decision making : |b a model-building approach / |c Gary L. Lilien and Philip Kotler. |
260 | 0 | |a New York : |b Harper & Row, |c c1983. | |
300 | |a xx, 875 p. : |b ill. ; |c 25 cm. | ||
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500 | |a Rev. ed. of: Marketing decision making / Philip Kotler. [1971] | ||
500 | |a Includes indexes. | ||
504 | |a Bibliography: p. 809-858. | ||
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