Marketing decision making : a model-building approach /

Marketing decision making : a model-building approach /

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Bibliographic Details
Author / Creator:	Lilien, Gary L., 1946-
Imprint:	New York : Harper & Row, c1983.
Description:	xx, 875 p. : ill. ; 25 cm.
Language:	English
Subject:	Marketing -- Decision making -- Mathematical models. Marketing -- Decision making -- Mathematical models.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/582280

Hidden Bibliographic Details
Other uniform titles:	Kotler, Philip Kotler, Philip. Marketing decision making.
ISBN:	0060440767
Notes:	Rev. ed. of: Marketing decision making / Philip Kotler. [1971] Includes indexes. Bibliography: p. 809-858.

Description
Item Description:	Rev. ed. of: Marketing decision making / Philip Kotler. [1971] Includes indexes.
Physical Description:	xx, 875 p. : ill. ; 25 cm.
Bibliography:	Bibliography: p. 809-858.
ISBN:	0060440767