Bayesian statistics and marketing /

Bayesian statistics and marketing /

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Bibliographic Details
Author / Creator:	Rossi, Peter E. (Peter Eric), 1955-
Imprint:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005.
Description:	x, 348 p. : ill. ; 26 cm.
Language:	English
Series:	Wiley series in probability and statistics
Subject:	Marketing research -- Mathematical models. Marketing -- Mathematical models. Bayesian statistical decision theory. Bayesian statistical decision theory. Marketing -- Mathematical models. Marketing research -- Mathematical models.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5820397

Hidden Bibliographic Details
Other authors / contributors:	Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
ISBN:	9780470863671 (acid-free paper) 0470863676 (acid-free paper)
Notes:	Includes bibliographical references (p. [335]-339) and index.

Mansueto

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Call Number:	HF5415.2 .R675 2005
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