Bayesian statistics and marketing
Rossi, Peter E. (Peter Eric)
1955-
creator
Allenby, Greg M. (Greg Martin)
1956-
McCulloch, Robert E. (Robert Edward)
text
bibliography
enk
Chichester, West Sussex, England
Hoboken, NJ
John Wiley
c2005
2005
monographic
eng
x, 348 p. : ill. ; 26 cm.
1. Introduction -- 2. Bayesian essentials -- 3. Markov chain Monte Carlo methods -- 4. Unit-level models and discrete demand -- 5. Hierarchical models for heterogeneous units -- 6. Model choice and decision theory -- 7. Simultaneity -- Case study 1. A choice model for packaged goods : dealing with discrete quantities and quantity discounts -- Case study 2. Modeling interdependent consumer preferences -- Case study 3. Overcoming scale usage heterogeneity -- Case study 4. A choice model with conjunctive screening rules -- Case study 5. Modeling consumer demand for variety -- App. A. An introduction to hierarchical Bayes modeling in R -- App. B. A guide to installation and use of bayesm.
Peter E. Rossi, Greg M. Allenby, Robert McCulloch.
Includes bibliographical references (p. [335]-339) and index.
Marketing research
Mathematical models
Marketing
Mathematical models
Bayesian statistical decision theory
Bayesian statistical decision theory
Marketing
Mathematical models
Marketing research
Mathematical models
HF5415.2 .R675 2005
658.8/3/015118
Wiley series in probability and statistics
9780470863671 (acid-free paper)
0470863676 (acid-free paper)
2005016418
http://onlinelibrary.wiley.com/book/10.1002/0470863692
http://onlinelibrary.wiley.com/book/10.1002/0470863692
DLC
050607
20130613115100.0
5820397