Bayesian statistics and marketing /

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Bibliographic Details
Author / Creator:Rossi, Peter E. (Peter Eric), 1955-
Imprint:Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005.
Description:x, 348 p. : ill. ; 26 cm.
Language:English
Series:Wiley series in probability and statistics
Subject:Marketing research -- Mathematical models.
Marketing -- Mathematical models.
Bayesian statistical decision theory.
Bayesian statistical decision theory.
Marketing -- Mathematical models.
Marketing research -- Mathematical models.
Format: E-Resource Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5820397
Hidden Bibliographic Details
Other authors / contributors:Allenby, Greg M. (Greg Martin), 1956-
McCulloch, Robert E. (Robert Edward)
ISBN:9780470863671 (acid-free paper)
0470863676 (acid-free paper)
Notes:Includes bibliographical references (p. [335]-339) and index.
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505 0 0 |g 1.  |t Introduction --  |g 2.  |t Bayesian essentials --  |g 3.  |t Markov chain Monte Carlo methods --  |g 4.  |t Unit-level models and discrete demand --  |g 5.  |t Hierarchical models for heterogeneous units --  |g 6.  |t Model choice and decision theory --  |g 7.  |t Simultaneity --  |g Case study 1.  |t A choice model for packaged goods : dealing with discrete quantities and quantity discounts --  |g Case study 2.  |t Modeling interdependent consumer preferences --  |g Case study 3.  |t Overcoming scale usage heterogeneity --  |g Case study 4.  |t A choice model with conjunctive screening rules --  |g Case study 5.  |t Modeling consumer demand for variety --  |g App. A.  |t An introduction to hierarchical Bayes modeling in R --  |g App. B.  |t A guide to installation and use of bayesm. 
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