APA (7th ed.) Citation

Rossi, P. E., Allenby, G. M., & McCulloch, R. E. (2005). Bayesian statistics and marketing. John Wiley.

Chicago Style (17th ed.) Citation

Rossi, Peter E., Greg M. Allenby, and Robert E. McCulloch. Bayesian Statistics and Marketing. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley, 2005.

MLA (8th ed.) Citation

Rossi, Peter E., et al. Bayesian Statistics and Marketing. John Wiley, 2005.

Warning: These citations may not always be 100% accurate.