Bayesian statistics and marketing /

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Bibliographic Details
Author / Creator:Rossi, Peter E. (Peter Eric), 1955-
Imprint:Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005.
Description:x, 348 p. : ill. ; 26 cm.
Series:Wiley series in probability and statistics
Subject:Marketing research -- Mathematical models.
Marketing -- Mathematical models.
Bayesian statistical decision theory.
Bayesian statistical decision theory.
Marketing -- Mathematical models.
Marketing research -- Mathematical models.
Format: E-Resource Print Book
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Other authors / contributors:Allenby, Greg M. (Greg Martin), 1956-
McCulloch, Robert E. (Robert Edward)
ISBN:9780470863671 (acid-free paper)
0470863676 (acid-free paper)
Notes:Includes bibliographical references (p. [335]-339) and index.