APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2005). Concise encyclopedia of advertising. Best Business Books : Haworth Reference Press.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. New York: Best Business Books : Haworth Reference Press, 2005.

MLA (8th ed.) Citation

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. Best Business Books : Haworth Reference Press, 2005.