Bibliographic Details

Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.

Author / Creator Clow, Kenneth E.
Imprint New York : Best Business Books : Haworth Reference Press, c2005.
Description xiii, 213 p. ; 22 cm.
Language English
Subject Advertising -- Encyclopedias.
Format E-Resource, Print, Book
URL for this record
Other authors / contributors Baack, Donald.
ISBN 0789022109 (hard : alk. paper)
0789022117 (soft : alk. paper)
Notes Includes bibliographical references (p. 201-203) and index.


Regenstein, Bookstacks

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Call Number: HF5803 .C59 2005

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